Where’s the Beef?

Artist: Nicer

Sponsored by:

The Steven & Alexandra Cohen Foundation GIVE logo horizontal

This cow “grazed” at the Industry City – Brooklyn Pasture

About Nicer

Born Hector Nazario in the South Bronx in 1967. He was fortunate enough to be born with creativity running through his veins At an early age. Throughout the 1970’s he played in abandoned buildings, transforming them in his mind into magical worlds of wonder and using his surroundings to create trucks and cars of bricks and wood chunks found in abandoned lots in His south Bronx neighborhood. In the 80’s, as a teenager he was drawn to the colored written Graffiti on the Subway train’s and walls. He went on to become one of the founding members of The Famous “TAT Crew”. It was his first official introduction to the art world.

Nicer’s inspiration for his cow design was based on going to an actual Butcher shop when he was a kid in the 70’s in the south Bronx, so they would have a poster on the with the description of all the different cuts of Beef. Hence, “Where’s The BEEF?” Also, being that cows are huge in size, he treated it like a train and painted his name on it.

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Interested in Purchasing this Cow?

Nicer’s cow was sold at our online auction by Heritage Auctions in fall of 2021 to benefit God’s Love. Please contact us at to learn more about purchasing this cow.

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