Use This ... Not That!
Use This |
Not That! |
| “medically tailored meals” or “high-quality meals” or “freshly-prepared meals“ | “home-cooked meals” |
| “people who are affected by severe and chronic illness.” | “people who cannot feed themselves” |
| “people living with HIV/AIDS” | “people with AIDS and HIV” |
| “people affected by life-altering illnesses. | Avoid negative verbs: “People suffering from…”, “people battling xx illness…” “living with” excludes clients and caregivers. |
| “such as HIV/AIDS, cancer…” | “such as HIV/AIDS, Cancer…” |
| “Board Member”, “Trustee Member” | “board member”, “trustee member” |
| “Individually tailored” or “medically tailored” | “Individually-tailored” or “medically-tailored” |
| “Prepare and deliver” or “home-deliver” | “Cook and deliver” some of our food is not cooked in-house. |
| “God’s Love We Deliver” at first mention, then “God’s Love” each time after. | “GLWD” |
| “World AIDS Day” | “World AIDS day”, “World aids Day” |
| “Terrence Meck, President & CEO” | “Terrence Meck, President and CEO” |
| “Our Distribution Center at Liberty BKLYN” | “Liberty Brooklyn,” “fulfillment center”, “packout center” |
| “Living under the poverty level” | “Poor,” “needy,” “deficient,” etc. Please use words that maintain client dignity and respect. |
| glwd.org/HeartDisease | GLWD.ORG/heartdisease, GLWD.org/Heartdisease, … |
Remember to Use:
- “Prepare and deliver” or “home-deliver” (AVOID the phrase “cook and deliver” as not all our food is cooked in-house)
- “affected by” (AVOID the terms “dying,” “suffering,” or “victim(s).”)
- “life-altering illness” (AVOID terms like “wasting” or “terminal”.)
Questions/Concerns?
Please reach out to the Communications Team at communicationsteam@glwd.org.