5.19.20 / Community

Iconic Waldorf Astoria New York Recipes Showcased in Campaign to Support God’s Love We Deliver

The Waldorf Astoria has been an icon of New York City since the original Waldorf and Astoria hotels were joined together in the late 1800s on the site of the current Empire State Building. When the new Waldorf Astoria New York opened in 1931 on Park Avenue, it was the largest and tallest hotel in the world, home to Hollywood’s elite, host to countless world leaders, and the site of cultural events and galas that hold a special place in the hearts of New Yorkers and visitors from around the world.

Some of New York’s most famous recipes were also created, or rumored to have been created, at the Waldorf, including the namesake Waldorf Salad, Red Velvet Cake, Eggs Benedict, and Thousand Island Dressing.

Waldorf Astoria New York showcased this culinary history via an Instagram campaign to support God’s Love, partnering with social media food influencers to create three famous Waldorf Astoria dishes—the Waldorf Salad, the Rob Roy cocktail (a direct descendent of the famous Manhattan cocktail,) and the Red Velvet Cake. The Waldorf Astoria campaign has gone further yet, as they just posted on their Instagram three modern versions of these iconic dishes.

“It is an incredibly important time to support our fellow New Yorkers. Waldorf Astoria New York has weathered many hardships in solidarity with the city, and we are proud to support the worthy cause of God’s Love We Deliver, an essential New York institution,” added Andrew Miller, CEO of Dajia US, the developer of Waldorf Astoria New York.

Waldorf Astoria New York has pledged $25,000 toward matching donations to God’s Love We Deliver—please give to their campaign for your donation to count twice!

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