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5.19.20 / Community
Iconic Waldorf Astoria New York Recipes Showcased in Campaign to Support God’s Love We Deliver
The Waldorf Astoria has been an icon of New York City since the original Waldorf and Astoria hotels were joined together in the late 1800s on the site of the current Empire State Building. When the new Waldorf Astoria New York opened in 1931 on Park Avenue, it was the largest and tallest hotel in the world, home to Hollywood’s elite, host to countless world leaders, and the site of cultural events and galas that hold a special place in the hearts of New Yorkers and visitors from around the world.
Some of New York’s most famous recipes were also created, or rumored to have been created, at the Waldorf, including the namesake Waldorf Salad, Red Velvet Cake, Eggs Benedict, and Thousand Island Dressing.
Waldorf Astoria New York showcased this culinary history via an Instagram campaign to support God’s Love, partnering with social media food influencers to create three famous Waldorf Astoria dishes—the Waldorf Salad, the Rob Roy cocktail (a direct descendent of the famous Manhattan cocktail,) and the Red Velvet Cake. The Waldorf Astoria campaign has gone further yet, as they just posted on their Instagram three modern versions of these iconic dishes.
“It is an incredibly important time to support our fellow New Yorkers. Waldorf Astoria New York has weathered many hardships in solidarity with the city, and we are proud to support the worthy cause of God’s Love We Deliver, an essential New York institution,” added Andrew Miller, CEO of Dajia US, the developer of Waldorf Astoria New York.
Waldorf Astoria New York has pledged $25,000 toward matching donations to God’s Love We Deliver—please give to their campaign for your donation to count twice!
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Our pledge to support @godslovenyc started with our Waldorf Salad as an appetizer then relaxing with a Rob Roy cocktail, and now it’s time for dessert. Thank you to @markweinbergnyc (and son!) for baking this delicious red velvet cake for the #WhoAreYouCookingFor campaign. The red velvet cake was created in the kitchens of the Waldorf Astoria New York. History and community are very important to us, and we are happy to support the amazing work of God’s Love We Deliver, who have been a part of the NYC community since 1986, and deliver nearly two million meals to New Yorkers in need each year. We invite our followers to participate in the #WhoAreYouCookingFor campaign: 1) Take a photo of a meal you’re cooking at home and post it on Instagram tagging @godslovenyc @waldorfnyc and #whoareyoucookingfor 2) Tag friends and family you’d like to be sharing this meal with and invite them to do the same 3) Donate the cost of making your meal to @godslovenyc via #linkinbio Don’t worry if you’re not a whiz in the kitchen, you can donate directly as well. Waldorf Astoria New York has pledged $25,000 toward matching donations to God’s Love We Deliver—please see our #linkinbio for your donation to count twice!
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